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DIE ON THIS HILL
money

Organic food is marketing hype, not better food

This hill is unclaimed. Nobody is willing to die on it. Yet. First blood pending.

  • Pay, and you hold it.
  • Anyone can dethrone you for more.
  • Every claim stays on the record.

No claims on the record.

The other side

The certification exists because buyers wanted an enforceable rule about what goes onto a field, and a word on a package a regulator can pull. Organic growers accept audits and input bans that cut yields per acre. That cost is real. Anyone paying the premium is buying a documented production method, and the fruit carries a different set of sprays because of it.

Tell me when this hill changes hands.

One email per change of hands. Unsubscribe link in every one.

Adjacent hills to die on

More money hills, all of them, or find one worth $1 of your convictions.