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DIE ON THIS HILL
lifestyle

Expensive skincare is mostly a placebo you pay for

This hill is unclaimed. Nobody is willing to die on it. Yet. First blood pending.

  • Pay, and you hold it.
  • Anyone can dethrone you for more.
  • Every claim stays on the record.

No claims on the record.

The other side

Retinoids thin the stratum corneum and push cell turnover. Acids dissolve the bonds holding dead cells. Those effects show up in a mirror within weeks. Price often buys formulation work: encapsulation that keeps an unstable molecule alive on a shelf, or a sunscreen light enough to be worn every single morning. Compliance is chemistry. A cream nobody enjoys sits unused.

Tell me when this hill changes hands.

One email per change of hands. Unsubscribe link in every one.

Adjacent hills to die on

More lifestyle hills, all of them, or find one worth $1 of your convictions.